A A CHARLES SANDERS PEIRCE SEMIOTIC ANALYSIS IN ‘LIKE AND SHARE’ POSTER

Abstract

Posters are the main promotional media in conveying message information contained in films. the function of a movie poster is to attract people's interest in watching films that will be shown or are currently showing. Research on like and share movie posters aims to analyze the visual signs, meanings and messages to be conveyed in the posters. This research is a type of qualitative research. The data source for this research was obtained from like and share movie posters downloaded from themoviedb.org website. The theory used is Charles Sanders Peirce's Semiotics which identifies objects, in the form of icons, indexes and symbols. The method and technique of data collection is the method of observing and noting, in which the researcher analyzes the types of signs and then records them to classify them. The results of this study indicate that there are three types of icon signs, symbol indices and three meanings contained in the poster, namely the meaning of feminism, erotic and sexual.