THE TEXT STRUCTURE AND IDEOLOGY OF UNILEVER BOYCOTT NEWS BETWEEN TEMPO.CO AND 0KOMPAS.COM (VAN DIJK MODEL)

Abstract

This study aims to analyze the text structure and ideology of Unilever boycott news coverage in Tempo.co and Kompas.com using a descriptive qualitative method with Teun A. van Dijk’s Critical Discourse Analysis model. The data consist of clauses representing text structures and ideologies related to the boycott. Data collection techniques include identification, tabulation, and conclusion drawing. The findings reveal that both media share relatively similar text structures but differ in ideological orientation. At the macrostructure level, both highlight the Unilever boycott issue in relation to the Israel conflict. At the superstructure level, Tempo.co emphasizes the background of the conflict and boycott calls at the beginning of the reports, while Kompas.com foregrounds corporate responses and economic impacts. At the microstructure level, differences in word choice are evident. Tempo.co employs strongly connotative terms, such as “boycotting products allegedly affiliated with Israel” and “warning of negative impacts.” In contrast, Kompas.com uses neutral diction, such as “a 15 percent decline in sales” and “company performance projections.” These linguistic choices reflect ideological variations: Tempo.co conveys moral solidarity, religiosity, and social responsibility, whereas Kompas.com emphasizes capitalism by focusing on financial losses, business strategies, and corporate sustainability. The study concludes that mass media reproduce ideology through the structure and content of news texts. Tempo.co adopts a situational stance by presenting diverse ideologies depending on context, while Kompas.com consistently represents capitalist ideology. These findings demonstrate the media’s role in shaping readers’ perspectives on political and economic issues